![]() The way you do that is by properly defining and utilizing your UTM parameters across your marketing channels. In Google Analytics, this means understanding how to tag your traffic with UTM parameters. Of course, these tools are only as good as the people using them. When used effectively, these tools can greatly improve the success of any digital marketing campaign. Tools like Google Analytics, SEMRush, HotJar, and more are all a part of our daily workflow. Looking at metrics like what drives traffic to your site, who’s clicking on what ads, and what’s keeping users from converting are all critical to optimizing your content, emails, advertisements, social media posts, and more.Īt BKMedia Group, we enlist a whole toolbox of analytics software to help our clients figure out which part of their strategy is working, and what needs work. If you’re not familiar with them already, you’ve probably seen them in your address bar after clicking a link in an email or an ad on Google or Facebook:Īny company that wants to make the most of its digital marketing dollars needs to make decisions based on data, not on a hunch. That code can send information back to Google Analytics so you can figure out precisely how each visitor ended up on your page. ![]() UTM stands for “Urchin Tracking Module”, which is a bit of unique code appended to a website URL. Hope you’re ready to get dirty, because in this blog we’re getting in the weeds to teach you everything you need to know about UTM parameters.
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